PENERAPAN E-COMMERCE DALAM MENINGKATKAN DAYA SAING EKONOMI DI ERA TEKNOLOGI INFORMASI
DOI:
https://doi.org/10.46975/ka212950Keywords:
E-commerce, marketplace, economic, information technology, internetAbstract
The number of internet users in Indonesia is increasing along with the rapid development of information technology and the ease of accessing the technology. The ease of access to information technology by the public has brought significant changes to people's lifestyles, including transactions. The majority of people choose to make transactions via e-commerce by utilizing internet technology. This change in people's lifestyle requires business actors, both individuals and companies, to implement the use of e-commerce in their businesses in order to increase economic competitiveness in the information technology era. However, the implementation of e-commerce also has its own challenges for business actors. Lack of capital, lack of workers who have knowledge of information technology, limited internet access, limited delivery services especially in remote areas, rampant fraudulent transactions carried out by irresponsible individuals, and relatively weak cybersecurity are some of the problems faced by business actors in implementing e-commerce in their business, So, quite a lot of business people prefer to sell directly or offline because they feel more comfortable. This research was conducted to analyze how the application of e-commerce can increase the economic competitiveness of business actors in the information technology era. The method used in this research is qualitative analysis with a descriptive approach through literature review and a number of previous researches. The research results show that by utilizing e-commerce, business actors can increase the ease of making transactions and communicating with customers and expanding the reach of promotions. So, it can be concluded that the application of e-commerce can increase business efficiency, thereby increasing the economic competitiveness of business actors in the information technology era.
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