ANALISA MOTIVASI EKSTRINSIK, LINGKUNGAN KELUARGA DAN BUDAYA LOKAL TERHADAP KINERJA WANITA BERWIRAUSAHA DI DESA CIPENJO KAB.BOGOR
DOI:
https://doi.org/10.46975/7vmwd964Keywords:
Extrinsic Motivation, Family Environment, Local Culture, Performance of Women EntrepreneursAbstract
Becoming an entrepreneur for women is a form of self-actualization and also a source of income for their families. The reality after the pandemic era in Cipenjo Village, Bogor Regency, shows that the number of women entrepreneurs has increased, yet they still lack optimal performance in their businesses, resulting in their ventures running passively. This has become a challenge for the researcher to study and find the best solution to improve the performance of women entrepreneurs, focusing specifically on women entrepreneurs.
The purpose of this research is to analyze the influence of extrinsic motivation, family environment, and local culture on the performance of women entrepreneurs. This research uses a survey method with an explanatory research approach, which explains the causal relationship between the research variables through hypothesis testing. This is a quantitative research with the variables studied being extrinsic motivation (X1), family environment (X2), local culture (X3), and the performance of women entrepreneurs (Y).
The population in this study is all female workers in the textile industry in Bogor, with a sample of 54 women entrepreneurs in Cipenjo Village, Bogor Regency. The research instrument uses a Likert scale questionnaire from strongly disagree to strongly agree for response ratings, with statistical processing using Sem-PLS. The results show that extrinsic motivation, family environment, and local culture have an effect on the performance of women entrepreneurs.
References
Ahmad, F. (2022). HAMBATAN PENGAMBILAN KEPUTUSAN DALAM BERWIRAUSAHA BAGI PEREMPUAN DALAM ORGANISASI PEREMPUAN. Eqien-Jurnal Ekonomi Dan Bisnis, 10(1), 578–584.
Dalimunthe, R. F., Qamariah, I., & Nauly, M. (2022). The Role of University In Improving Competencies of Women Entrepreneurs In Deli Serdang Regency: Bahasa Indonesia. ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 7(2), 702–712.
Fauziah, L., Mashudi, H. L., Yuniningsih, T., & Nisa, H. N. A. (n.d.). The Role of Women: Between Opportunities and Challenges in Business in the Era of the Industrial Revolution 4.0 Peran Perempuan: Antara Peluang dan Tantangan Dalam Bisnis di Era Revolusi Industri 4.0.
Mardiyah, S., & Asili, A. (2019). Womenprenuer Alisa Khadijah Sebagai Agen Recovery Ekonomi Keluarga dan Masyarakat di Palembang. ISLAMICONOMIC: Jurnal Ekonomi Islam, 10(1).
Mulyanto, H., & Wulandari, A. (2010). Penelitian: Metode dan analisis. Semarang: CV. Agung.
Natasya, V., & Hardiningsih, P. (2021). Kebijakan pemerintah sebagai solusi meningkatkan pengembangan UMKM di masa pandemi. Ekonomis: Journal of Economics and Business, 5(1), 141–148.
Nurbani, A., Mulyanto, H., Wardani, M. K., & Andriyani, M. (2019). Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Kepercayaan serta Dampaknya pada Loyalitas Konsumen. Jurnal Manajemen Kewirausahaan, 16(2), 109–120.
Primadhita, Y., Ayuningtyas, E. A., & Primatami, A. (2021). Model Orientasi Kewirausahaan dan Strategi Bisnis Guna Meningkatkan Kinerja Wirausaha Perempuan di Bogor. Jurnal Pengembangan Wiraswasta. Http://Ejurnal. Stieipwija. Ac. Id/Index. Php/Jpw/Article/View/493.
Ramdlaningrum, H., Armintasari, F., Aidha, C. N., & Ningrum, D. R. (2020). Dampak Covid19 Terhadap UMKM Perempuan.
Setiawan, J., & Soelaiman, L. (2022). PENGARUH FAKTOR PSIKOLOGIS DAN KETERAMPILAN TERHADAP KEBERHASILAN WIRAUSAHA WANITA. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(1), 85–94.
Suwatno, H. (2021). Manajemen Kewirausahaan: Panduan Menghadapi Disrupsi Bisnis. Prenada Media.
