Focus and Scope

Equilibrium Point: Journal of Management and Business is an academic journal that publishes original research articles, conceptual papers, and scholarly studies in the fields of management and business. The journal focuses on contemporary management and business issues that contribute to the development of theoretical knowledge, empirical evidence, and practical applications in organizations and business environments.

The journal welcomes manuscripts addressing, but not limited to, the following areas:

1. Strategic Management
   Business strategy, strategic planning, competitive advantage, strategy formulation and implementation, strategic decision-making, and business model development.

2. Human Resource Management
   Organizational behavior, leadership, employee motivation, job satisfaction, employee performance, competency development, talent management, human capital, and contemporary human resource practices.

3. Marketing Management
   Consumer behavior, marketing strategies, digital marketing, social media marketing, brand management, customer experience, customer satisfaction, customer loyalty, and market development.

4. Financial Management
   Corporate financial management, investment decisions, financing decisions, capital structure, financial performance, financial behavior, corporate finance, and contemporary financial issues.

5. Operations and Supply Chain Management
   Operations management, productivity, quality management, process innovation, logistics, supply chain management, operational efficiency, and business process improvement.

6. Entrepreneurship and Business Development
   Entrepreneurship, entrepreneurial behavior, business development, innovation, micro, small, and medium enterprises (MSMEs), startups, business models, and entrepreneurial ecosystems.

7. Digital Business and Digital Transformation
   Digital transformation, e-commerce, fintech, digital platforms, technology adoption, artificial intelligence in business, digital innovation, and the use of technology to enhance organizational and business competitiveness.

8. Organizational Management and Corporate Governance
   Organizational development, organizational culture, corporate governance, decision-making, change management, organizational effectiveness, and sustainable organizational development.

9. Sustainable Business and Contemporary Management Issues
   Sustainability, green business, environmental management, social entrepreneurship, corporate social responsibility (CSR), environmental, social, and governance (ESG), and other emerging issues affecting management and business practices.

10. Business and Management Studies
    Interdisciplinary studies related to management and business that provide significant theoretical, methodological, or practical contributions to the advancement of management and business knowledge.

Equilibrium Point: Journal of Management and Business welcomes research employing quantitative, qualitative, and mixed-method approaches, provided that the manuscripts demonstrate methodological rigor, academic relevance, and clear contributions to the field of management and business.

The journal aims to serve academics, researchers, students, practitioners, entrepreneurs, policymakers, and other stakeholders interested in advancing knowledge and practices in management and business.