KOLABORASI MAHASISWA UNIVERSITAS MITRA BANGSA DAN WARGA MENTENG ATAS MEWUJUDKAN GENERASI MUDA YANG KREATIF, TANGGUH DAN BERDAYA SAING TINGGI

Abstract

University students play a vital role in driving progressive change towards a more prosperous society by applying intellectual knowledge through practical activities. As a country with the largest youth population, Indonesia faces challenges in preparing young generations to excel academically, creatively, and competitively in the globalization era.

UMKM sector holds a crucial role in national economics and has vast potential for development through entrepreneurship and technology. The Community Service Program (KKN) at Mitra Bangsa University engages students in community service, supporting the Triple Helix approach: education, research, and community service

            This program aims to provide students with empirical experience in identifying social issues, enhancing creativity and skills among children and teenagers, and strengthening UMKM competitiveness. Through innovative education, youth development, and UMKM empowerment, this initiative seeks to improve community living standards while shaping caring, responsible, and contributing students. The program is titled "Fostering a Creative, Resilient, and Highly Competitive Young Generation through Innovative Education, Youth Development, and UMKM Empowerment.