Pengaruh Integrasi Prinsip Halal, Implementasi Keberlanjutan, dan Transformasi Digital terhadap Kinerja Keuangan Pariwisata Kabupaten Batang
DOI:
https://doi.org/10.46975/Keywords:
Prinsip Halal, Implementasi Keberlanjutan, Transformasi Digital, Kinerja KeuanganAbstract
Sektor pariwisata berperan penting dalam pertumbuhan ekonomi daerah, namun peningkatan jumlah wisatawan tidak selalu meningkatkan kinerja keuangan. Penelitian ini bertujuan menganalisis pengaruh integrasi prinsip halal, implementasi keberlanjutan, dan transformasi digital terhadap kinerja keuangan sektor pariwisata Kabupaten Batang. Data dikumpulkan dari 120 pengelola destinasi wisata dan pelaku usaha pariwisata menggunakan teknik purposive sampling, kemudian dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa integrasi prinsip halal, implementasi keberlanjutan, dan transformasi digital berpengaruh positif dan signifikan terhadap kinerja keuangan, dengan transformasi digital sebagai faktor paling dominan (0,401), diikuti integrasi prinsip halal (0,321) dan implementasi keberlanjutan (0,287). Secara bersama-sama, ketiga variabel tersebut mampu menjelaskan 72,4% variasi kinerja keuangan. Temuan ini menegaskan bahwa penguatan prinsip halal, praktik keberlanjutan, dan digitalisasi merupakan strategi penting untuk meningkatkan kinerja keuangan serta daya saing destinasi pariwisata daerah secara berkelanjutan.
Kata kunci : Prinsip Halal, Implementasi Keberlanjutan, Tranformasi Digital, Kinerja Keuangan, Kabupaten Batang
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